Lead Crossroads

Lead Bank opened their new location in downtown Kansas City to appeal to businesses. Their previous locations were in the suburbs and while their main client-base was still businesses, they were not the kind of business you would find in a thriving downtown environment. In the heart of Kansas City's art district their new space is not anything like their other locations. We were tasked with building a brand-launch campaign to highlight their new innovative space and how it could benefit local business in the downtown area.